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Privacy by Design

An approach to systems and product development that incorporates privacy protections from the outset rather than as an afterthought.

Privacy by Design, developed by Ann Cavoukian in the 1990s and incorporated into GDPR Article 25, requires that privacy considerations be embedded into technology and business practices from the design phase. The seven foundational principles include: proactive not reactive; privacy as the default setting; privacy embedded into design; full functionality (positive-sum); end-to-end security; visibility and transparency; and respect for user privacy.

In practice, privacy by design means making data minimization decisions during product design (only collect what is necessary), building privacy controls into user interfaces (consent management, opt-out mechanisms), and implementing technical controls before deployment rather than retrofitting them after a regulator or breach forces the issue. Document intelligence can analyze product requirement documents, technical architecture documents, and privacy impact assessments to identify where privacy considerations are absent from designs that handle personal data.

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